'Going straight', TypoGraphic 55, 2000
'Oxford, July 1996. Fresh out of college, I'm sitting in the offices of a well-known publisher, having just explained the complex rationale behind my main degree project to a would-be employer. The project has no "real world" application as such; there's nothing to sell, no specific intended use, no clever "positioning" within a perceived "marketplace". It is a recording – in this case, of the movements and patterns of weather as related by Radio 4's Shipping Forecast, converted into geometric visual form. It takes some time to explain. I sit back and wait for some kind of response. My interviewer turns to her colleague: "God, it's so nice to think again ..."'

This issue of the Society of Typographic Designers' journal examines the dichotomies between student work and 'real' commissions. After describing personal initial experiences of the working world from 1996–97, 'Going straight' goes on to explore the work of London-based design duo Rebecca and Mike as an example of success in the difficult task of selling a mode of thinking rather than an easily-assimilated visual style.





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